Monday, July 16, 2012

The Big Sky Conference Unveils New Logo

The Big Sky Conference unveiled their new logo at the Summer Kickoff Party yesterday, which was said to be a "dynamic and exciting new expression of the Big Sky Conference brand."

It features the color of the sky (two blues and white), the sky element itself as well as a visual progression within the logo from the ocean up to the mountains, then down to the plains. The mark presents all of elements within a fresh new retaining shape that demands attention and stands apart.

“A dream finally came true with the rebranding of the Big Sky Conference,’’ said league Commissioner Doug Fullerton. “We have a fresh and exciting new logo, new colors and a new league mentality. All of which speaks to the fact that we represent the dreams and aspirations of our alumni, student-athletes, institutions, and communities.”
With the addition of North Dakota and Southern Utah, the Big Sky has 11 members, plus two football-only members. With the additions, they wanted a new logo.

I don't love the logo, but I like it a lot and think it is an improvement over the old one. I like the coloring and the mountains in the logo (of course, I am sucker for mountains in anything). It is perhaps a little too simple for my tastes, but I still like it.

What are your thoughts and impressions of the new logo?

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1 comment:

  1. I agree with the like, but not love of the logo. I've only seen it on the front of the football uniforms thus far and it makes them look a little cluttered in my opinion. I like the mountains too.
    I think my main problem is that with the lettering flaring out, it makes it look like a weird megaphone. Not a good look in my opinion. Certainly an improvement over the very bland old logo though.